Aki Sano adalah founder & CEO Cookpad, website resep terbesar di dunia, Cookpad adalah site UGC (User Generated Content) yang sangat sukses hingga bisa IPO dalam 8 tahun setelah dimulai.
Saat Aki Sano berkunjung ke Jakarta memberikan speech di acara Boost Asia pada Januari 2012 saya ingin sekali bertemu dengannya dan bertanya banyak padanya, tapi sayang tiket confrencenya terlalu mahal untuk saya sehingga saya tidak bisa menghadirinya. Beruntung, malam harinya saya ditelpon oleh Takeshi Ebihara (Batavia Incubator) dan Karyana (Binus) untuk mengantar Aki Sano berkeliling kampus esok paginya di hari ke-2 confrence.
Berikut ini adalah posting saya dari pertemuan saya dengan Aki Sano baik obrolan di mobil maupun di kampus yang sebelumnya diposting di blog lama saya “Socionotes”.
Akimitsu (Aki) Sano is Founder & CEO of Cookpad, the largest recipe site in the world, a listed Internet company in Japan. Cookpad’s monetization is 60% from subscription and 40% from advertising.
Before his panel session in Boost Asia (17-18 January 2012), we had an honor to meet Aki Sano and take him to a campus in Jakarta, where we scheduled a discussion about Internet entrepreneurship. Aki Sano also spent time to share inspirational notes to some student entrepreneurs.
Below are a few quotes from Aki Sano:
Learn yourself to code; in the Internet world, you have the same opportunities as any other guys in the world. Even if you’re not a CTO, no one tells you that you don’t have to learn coding.
Probably, the most important thing for an entrepreneur is to find a problem you’re passionate about.
(Me: “Do you want to create Cookpad clone in Indonesia? But Kompas Gramedia, the largest media group in Indonesia already has Sajian Sedap?”)
Aki Sano: “It’s not the size of capital that matter, but whether you’re really solving real customer problem or not.
Create something! If you succeeded, at least you’ll be successful for 5 years. If you failed, it doesn’t cost too much because you’re young and your lifestyle is not expensive.
Create your own category!
Do you think my vision is to create recipe site only? No, my vision is diversity in your food! Harmony in Japanese families begins in their table at home; by having diversity in your food, you’re not controlled by only one food resource, which means stability of price.
Having a validated idea is very important.
I tried to monetize Cookpad from day 1, but it took me 6 years. What did my wife and I eat during those 6 years? My wife’s family are farmers, so they gave us food and our living cost was so damn low. *)
*) Yang terakhir ini ditertawakan oleh Takeshi Ebihara (Batavia Incubator) katanya “I think Sano San lied or joked to you, because his investor is a friend of mine” =)))